The Geisel School’s thorough Visual Identity and Naming Conventions (pdf) state:

FIRST REFERENCE:

+ The Audrey and Theodor Geisel School of Medicine at Dartmouth

OR

The Geisel School of Medicine at Dartmouth

Although the web version of the medical school magazine for Fall ’13 has no logo graphics on its table of contents, it describes itself in the masthead as “The magazine of the Geisel School of Medicine at Dartmouth”. The website of the school itself features this graphic:

So far so good. This form of the name complies with the conventions.

But when one views the pdf version of the same magazine table of contents, one sees this:

The school’s Youtube channel also follows this new form. Not only does this reordering violate the first rule of the Guidelines, it violates the second:

SECOND AND SUBSEQUENT REFERENCES:

+ Geisel School of Medicine at Dartmouth

+ Dartmouth’s Geisel School of Medicine

+ Geisel School of Medicine

This transition was first spotted by Joe Asch at Dartblog.